Surfers or Sales?

Monday, January 12, 2009

As your website’s traffic explodes, it’s all too easy to get caught up in the hype and excitement of your own marketing acumen. “Real people are accessing my content!” you say, “My days in relative business obscurity are over!” However, it is imperative to recognize that constantly escalating visitation counts and higher search engine positions mean next to nothing if consumers are not actually buying from you. So the real issue at hand is not how many browsers you can accumulate, but how you can transform mere surfers into genuine sales. Read Full Post